Put simply, Annette Green is a beauty industry icon—the grand dame of fragrance. For more than 40 years, she led The Fragrance Foundation, a nonprofit organization dedicated to promoting the perfume industry in the United States. In this role she did more than perhaps any other figure to shape the trajectory of the modern fragrance industry. She also launched the first American fragrance-museum collection consisting of hundreds of perfume bottles dating back to the eighteenth century, established the FiFi Awards in 1973, and was instrumental in establishing the Bachelors and Masters Degree programs in cosmetics and fragrance business and marketing at the Fashion Institute of Technology (FIT). Her most recent accomplishment is the Perfumed Plume 2019 Fragrance Book of the Year for Spritzing to Success with the Woman Who Brought an Industry to Its Senses.Annette’s mother Mollie Green was in the perfume department at Wanamaker’s Department Store, in Philadelphia, when her water broke. Fragrance has very literally always been a part of her life. She changed, shaped, and developed not only the face of the business from the inside, but how the consumer perceived, bought, and came to love perfume in all its forms. At 95, Annette Green is still a visionary, full of wisdom and a true inspiration.What is your first olfactive memory?Lucien Lelong perfume, which was my mother’s signature scent her entire life.Can you share the early story of your career that led you to open your own public relations agency? I was always interested in journalism. During my senior year at Weequahic High School in Newark, I was named editor-in-chief of the yearbook.